Create an immersive NFT.NYC experience for Danny Casale, aka Coolman Coffeedan, that appeals to NFT fans and newbies alike.
Working closely with Danny Casale – one of the most popular NFT artists on the planet – we designed a fantastical intergalactic Space Diner at NFT.NYC to bring his infamous Coolman’s Universe to life.
One of only two events open to the public, our Diner was a real-world manifestation of the next chapter in the story of Speshy, the main protagonist in Coolman’s Universe. Visitors not only saw their NFTs become ‘real’, but then launched them into space or played with them in a Space Invader arcade game.
We knew our creation would need to appeal to all of the senses to entirely transform the environment.
Lose yourself in the moment. Say, “F*** it, let’s see what happens”. Channel your inner desire to play. Stop caring about what anyone else thinks.
Fully embracing joyful impulsiveness – that’s Positive Recklessness HATTER-style. It’s about creating spaces where boundaries can be pushed, limits can be tested, and worries can be forgotten. It’s about finding moments of magic in the everyday and building experiences that can change lives.