The statements of intent that underpin our HATTER Pride campaign
In this video, Content Editor Jo Usmar discusses with Founder/Creative Director Simon Hatter and 3D Art Director Zoran Jordanovski how a strong manifesto can underpin an entire project, acting as an inspirational anchor point.
HATTER PRIDE MANIFESTO
As one of the only queer-owned brand experience agencies in the Netherlands, we want to go loud on Pride – and are privileged to be in a position to do so. The state of the world right now for the queer community is frightening. It feels like we’re going back in time. This means Pride is incredibly important, not only for the community itself but for its supporters and allies. As a company, we feel it’s our responsibility to share knowledge and reassurance, to hold people to account – and, just as importantly, to excite and inspire.
We can’t wait to share the love this year through some amazing projects and collaborations – with the finale being our very own HATTER boat in the legendary Amsterdam Canal Parade on 5 August 2023!
Lose yourself in the moment. Say, “F*** it, let’s see what happens”. Channel your inner desire to play. Stop caring about what anyone else thinks.
Fully embracing joyful impulsiveness – that’s Positive Recklessness HATTER-style. It’s about creating spaces where boundaries can be pushed, limits can be tested, and worries can be forgotten. It’s about finding moments of magic in the everyday and building experiences that can change lives.