Air Max Day 2019

Nike Air Max Day 2019

THE ASK

Engage the next generation of sneakerheads in L.A. by exploring the science behind Air Max tech. 

 

THE ANSWER

We created ‘The Department of the Unimaginable’: an Air Lab where kids could fully immerse themselves in the airbag technology that makes Nike Air Max sneakers so iconic.  

Air Max Day 2019
Air Max Day 2019

As Air Recruits, the kids-turned-scientists were officially ‘decontaminated’ before receiving their lab passes and entering the Briefing Zone. There, they could watch as robot-arms sorted different variations of Air bubbles being passed along a conveyor-belt system, while a realistic control panel kept the ‘bubble machine’ in check – a machine fed by numerous different sources of Air. 

 

After a successful briefing, the Air Recruits then took part in some hands-on chemistry and physics experiments which explored the qualities of Air (hosted by our specially-trained Air Scientists). To complete their training, recruits then designed their own Air Max sneaker-poster that they could take home, along with an exclusive lab patch.  

Air Max Day 2019

After a successful briefing, the Air Recruits then took part in some hands-on chemistry and physics experiments.

Air Max Day 2019
Air Max Day 2019
Air Max Day 2019
Air Max Day 2019

Air Max Day 2019 proved how experiences merging education, fun and community never fail to foster brand loyalty.

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