Help Nike turn 2020’s All-Star Weekend into a star-studded community event for kids.
With the help of eight professional athletes – including basketball superstar Scottie Pippin – we turned this infamous US sporting weekend into a lifelong memory for Chicago’s kids.
Across three days, we not only brought Nike’s kids’ channel PLAYlist to life – we recorded an episode live during the experience. Local kids were invited to choose from three styles at the ‘shoe bodega’ before taking part in activations including a whack-a-mole free-shooting game, dribble hopscotch, and ‘60-second hang’. The design was big, bold, bright – and entirely true to Chicagoan culture with even the event’s tagline ‘Extra heart, extra hustle’ leaning into the locality. And, at the end, every kid could pick a ball from our giant claw-machine to take home (with participants on the last day gifted shoes and jerseys).
One of our favourite HATTER events ever, this All-Star Weekend experience brought the magic of basketball home to Chicago in an authentic, fun, and representative way.
We turned this infamous US sporting weekend into a lifelong memory for Chicago’s kids.
Lose yourself in the moment. Say, “F*** it, let’s see what happens”. Channel your inner desire to play. Stop caring about what anyone else thinks.
Fully embracing joyful impulsiveness – that’s Positive Recklessness HATTER-style. It’s about creating spaces where boundaries can be pushed, limits can be tested, and worries can be forgotten. It’s about finding moments of magic in the everyday and building experiences that can change lives.
