Celebrate the release of the latest Nike Mercurial boots with a simultaneous activation launch in three European cities.
One of our biggest challenges to date – on 17 November 2022, HATTER launched Nike FC activations simultaneously in Paris, Barcelona and London. Celebrating the release of the latest Mercurial boot range, visitors in the three locations were invited to try out a pair by playing agility-based games on specially (and sustainably) created mini-pitches. Designed to appeal to ages eight and up, we ensured the games focused on play rather than competition, with the scoreboards encouraging people to beat their own personal bests rather than anyone else’s.
Three activations in three languages across three locations – all launching on one day. Phew! Never let it be said that we like an easy life.
Lose yourself in the moment. Say, “F*** it, let’s see what happens”. Channel your inner desire to play. Stop caring about what anyone else thinks.
Fully embracing joyful impulsiveness – that’s Positive Recklessness HATTER-style. It’s about creating spaces where boundaries can be pushed, limits can be tested, and worries can be forgotten. It’s about finding moments of magic in the everyday and building experiences that can change lives.