FC Experience, House of Innovation Paris

Nike FC Experience House of Innovation

THE ASK

Inspire and enable the global football community at Nike House of Innovation Paris.

THE ANSWER 

We captured the community-led Nike football spirit at House of Innovation Paris, undertaking a full retail execution, from concept and design through to production and installation (with the Satis&fy dream team).

FC Experience, House of Innovation Paris
FC Experience, House of Innovation Paris

Harnessing the power of Nike FC’s Footballverse, we invited visitors to leap into the immersive world of football with our Event Horizon Window, before seeing themselves as the future GOAT in their own custom jersey. Our Community Hub transformed from a workshop and talk space into a Gaming Station, merging the physical and virtual worlds – and playing host to some fierce competition. 

FC Experience, House of Innovation Paris
FC Experience, House of Innovation Paris

Where better to tap into football’s ability to unite all corners of culture than in the home of Nike innovation?

FC Experience, House of Innovation Paris
FC Experience, House of Innovation Paris
FC Experience, House of Innovation Paris

Harnessing the power of Nike FC’s Footballverse, we invited visitors to leap into the immersive world of football