Inspire and enable the global football community at Nike House of Innovation Paris.
We captured the community-led Nike football spirit at House of Innovation Paris, undertaking a full retail execution, from concept and design through to production and installation (with the Satis&fy dream team).
Harnessing the power of Nike FC’s Footballverse, we invited visitors to leap into the immersive world of football with our Event Horizon Window, before seeing themselves as the future GOAT in their own custom jersey. Our Community Hub transformed from a workshop and talk space into a Gaming Station, merging the physical and virtual worlds – and playing host to some fierce competition.
Where better to tap into football’s ability to unite all corners of culture than in the home of Nike innovation?
Lose yourself in the moment. Say, “F*** it, let’s see what happens”. Channel your inner desire to play. Stop caring about what anyone else thinks.
Fully embracing joyful impulsiveness – that’s Positive Recklessness HATTER-style. It’s about creating spaces where boundaries can be pushed, limits can be tested, and worries can be forgotten. It’s about finding moments of magic in the everyday and building experiences that can change lives.
