Encourage Dubai kids and their parents to see the opportunities and life skills developed through sport.
A natural progression of our hugely successful 2021 ‘Play Now, Play New’ project, we turned Nike’s Middle-Eastern flagship store into a playground with a difference.
Kids designed their own avatars, playing with them in a skills-based computer game with their final scores correlating to a Play Power: pioneer, inventor, adventurer, energiser or trailblazer.
Meanwhile, games such as the monkey-bar-based ‘Hang in There’ taught resilience, ‘Spin the Wheel’ coached confidence, and leaping into the air in ‘How High’ roused the courage to try and try again.
We turned Nike’s Middle-Eastern flagship store into a playground with a difference.
Lose yourself in the moment. Say, “F*** it, let’s see what happens”. Channel your inner desire to play. Stop caring about what anyone else thinks.
Fully embracing joyful impulsiveness – that’s Positive Recklessness HATTER-style. It’s about creating spaces where boundaries can be pushed, limits can be tested, and worries can be forgotten. It’s about finding moments of magic in the everyday and building experiences that can change lives.
