Inspire guests at Verizon’s RYOT Festival to embrace the possibilities of creative storytelling tech.
How do you engage hard-to-impress “seen it all before” industry insiders? We met this challenge at Verizon’s 2019 RYOT Festival in London, marrying the design ethos and thinking behind modern music festivals with the future storytelling tech messaging that RYOT is famous for.
Just as music festivals are no longer only fields, flags and portaloos, but events driven by community, urban-inspired inclusivity and global messaging, our ‘RYOT Night’ was hooked around moments of true connection. We invited everyone to be more than just a witness.
After checking in via their digital invite, visitors were split into three tribes, each taking different paths through our tech-rich festival, the highlight of which was undoubtedly the ‘gloomy eyes’ VR experience. There were also screen walls – all showing different content – pop-up content hubs, presentation areas, three bars with digital displays, and a DJ booth helmed by top new artists.
We created an environment that rewarded exploration and discovery, proving not only that no one’s ever seen it all – but that life is fuller when you’re more than just a witness.
We invited everyone to be more than just a witness.
Lose yourself in the moment. Say, “F*** it, let’s see what happens”. Channel your inner desire to play. Stop caring about what anyone else thinks.
Fully embracing joyful impulsiveness – that’s Positive Recklessness HATTER-style. It’s about creating spaces where boundaries can be pushed, limits can be tested, and worries can be forgotten. It’s about finding moments of magic in the everyday and building experiences that can change lives.